I specialize in product design, product strategy, and user interface design. If it involves software, humans, and the space inbetween, I can probably help. Please feel free to get in touch.
I worked with Casper to re-architect their web experience to support an expanding product line -- including redesigning the core site navigation, and introducing new category-level pages. This project involved rethinking how customers navigate across the site, how they compare products, and ultimately how they enter the checkout flow.
I joined Hello as the first designer and designed the first version of the Sense mobile applications for iOS and Android. Later, I ran the Product team at Hello, overseeing the design and development of our mobile clients, and working with our hardware, firmware, server, data science and design teams to ensure a seamless user experience across hardware and software.
I designed the first version of Everlane's mobile experience. At the time, Everlane was optimized for the desktop web -- usability and conversions on mobile devices were far behind, while the mobile userbase was growing. I created flow/logic diagrams, wireframes, and final visual designs to bring the Everlane experience to mobile in a way that felt native and consistent with the brand.
Later, I created a design system and workflow for Everlane's website. Built in Sketch, this system was designed to accelerate the product design process, maintain consistency across the design org, and close the gap between design artifacts and engineering output.
I worked with the team at Framebridge to restructure and redesign their core UX and checkout flow. Framebridge has a great brand and a slick desktop experience, but their mobile UX was a sore spot while traffic from mobile devices was increasing. I worked with the team to ship redesigned versions of key pages in the framing and checkout flow. More on this project soon!
I consulted with Luma on the design and user experience of their connected home-wifi system. I worked with the team at Luma to re-architect the onboarding and setup experience, create a system to prompt/encourage key user behaviors post-onboarding, and created designs for several new features in the iOS/Android clients.
I was brought in to design the second-generation of a mobile application for the National Park Service. The app is part wayfinding guide and part accessibility tool. The primary challenge for this project was creating a single design framework that could accommodate any sized park -- from tiny parks with very little content, to large parks with a breadth of features and content available.
For this project I handled all the design from whiteboards, to medium-fidelity wireframes, through the final visual design.
I worked with Upgraded at the beginning of their product development process to help determine the key interfaces and flows they needed to launch. I then created a set of wireframes that defined their minimum viable product across desktop and mobile. I also did the final visual designs for implementation.
I worked with BloomThat on a responsive redesign of their shopping and checkout flow across desktop, tablet, and mobile. For this project I designed the overall flow, individual page structure, and final visual design.
I worked with Fitbit to redesign various aspects of their online store, including the checkout flow, global navigation, and overall information architecture, ahead of a new hardware product launch. Here you can see early flow/logic diagrams, wireframes, and some visual designs from that process.
I worked with Earnest prior to their launch, and helped concept and design some of their internal tools. These are early wireframes for a complex, data-heavy interface that expert auditors use to evaluate loan applications. The primary goal for these interfaces was to create an information-dense layout that was still easy to scan, optimizing for accuracy and speed.
Shortly after the company was founded, I worked with Crowdpac's CEO on a broad product-definition process. After we defined a minimum-viable first version of the product, I produced sets of wireframes to flesh out the interface. I brought on the first two engineers and project managed the development of the product for launch, while also producing the final visual designs.